Connecting Current Events to Government Concepts

Welcome to the Platteville High School AP Government Blog. Here we continue classroom discussion and connect current events to course concepts.

Monday, March 7, 2011

The Living Room Candidate - Campaigns and the Media

 For this blog post, we will be using the Living Room Candidate website.



For this blog post, you will be conducting an analysis of two presidential TV campaign advertisements from any election except 2008.  You will access these ads from livingroomcandidate.org.  Your post must include all of the following:

1. A brief historical background of the election.  Who ran?  Who won?  Is there a consensus on the major determinants of the election? (why did the future president win that particular election?)

2. Two embedded video clips - one from each major party.  To do this, copy and paste the embed code (visible when you select "share" from the bottom right-hand corner of the video.

3. An comparative analysis of the two advertisements.  A full analysis will consider the following:
  • Which ad did you find more persuasive? Why?
  • Who do you think was the intended audience for each of the ads?  What evidence supports this?
  • Which ad did you find more aesthetically appealing?  Why?
  • How important were images and music in the ads you chose?
  • Other thoughts about what makes one political ad better and more effective than the other.